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By:Kathy Peiss
Published on 2011-09-30 by University of Pennsylvania Press



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How did powder and paint, once scorned as immoral, become indispensable to millions of respectable women? How did a |kitchen physic,| as homemade cosmetics were once called, become a multibillion-dollar industry? And how did men finally take over that rarest of institutions, a woman's business? In Hope in a Jar, historian Kathy Peiss gives us the first full-scale social history of America's beauty culture, from the buttermilk and rice powder recommended by Victorian recipe books to the mass-produced products of our contemporary consumer age. She shows how women, far from being pawns and victims, used makeup to declare their freedom, identity, and sexual allure as they flocked to enter public life. And she highlights the leading role of white and black women—Helena Rubenstein and Annie Turnbo Malone, Elizabeth Arden and Madame C. J. Walker—in shaping a unique industry that relied less on advertising than on women's customs of visiting and conversation. Replete with the voices and experiences of ordinary women, Hope in a Jar is a richly textured account of the ways women created the cosmetics industry and cosmetics created the modern woman.

This Book was ranked at 29 by Google Books for keyword Beauty.

Book ID of Hope in a Jar's Books is 0Nb5mAEACAAJ, Book which was written byKathy Peisshave ETAG "KV0tA4kAMPY"

Book which was published by University of Pennsylvania Press since 2011-09-30 have ISBNs, ISBN 13 Code is 9780812221671 and ISBN 10 Code is 0812221672

Reading Mode in Text Status is false and Reading Mode in Image Status is false

Book which have "352 Pages" is Printed at BOOK under CategoryHistory

This Book was rated by 1 Raters and have average rate at "5.0"

This eBook Maturity (Adult Book) status is NOT_MATURE

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